Business Strategy Buying Direct Marketing

Discover the Next Evolution in Your Business – Part 2

This is Part 2 from my interview on so if you haven’t listened to part 1, be sure to check that out first.

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Ryan Skalla is a direct marketing machine! In the last 10 years he went from leaving a job in software development and buying his first subject 2 property to creating a marketing funnel that has helped his house flipping business grow by 400% in the last 6 months. We cover so much in this interview that I had to break it in to two parts!

In this part of the interview Ryan shares more information about marketing and how we was able to increase his ad spend by 40% with complete confidence, his approach to lists and how he finds the best prospects, and what he spends 80% of his personal development time learning about (and it isn’t real estate!). Ryan really delivers and shares specific steps on how to discover the next evolution in your house flipping business.

Show Notes

In this episode we cover:

  • The three parts of marketing
    • Geographic – location
    • Demographic – person
    • Psychographic – type
  • Why Ryan increased his ad spent by 40% without hesitation
  • How to know when your marketing is causing a reaction
  • Ryan’s approach to lists to find the best prospects
    • Look for anomalies, commonalities and patterns
  • What Ryan spends 80% of his professional time learning about and why he doesn’t study about real estate
  • The value of effective copy writing and why it is a good idea to outsource this skill set.
  • How Justin and Ryan are going to raise their professional relationship to the next level
  • Why Direct Mail response rates are irrelevant
  • Three steps to discovery the next step in your business evolution
    • Tracking
    • Fill the holes
    • Improve and Scale your KPI’s
    • Mail, calls, offers, deals, average profit

Memorable Quotes

“Business … is about controlling your emotions”

Ryan Skalla

“What gets measured gets improved … if you don’t know your numbers how can you expect to improve them?”

Ryan Skalla

“I don’t care about the 99 who didn’t respond. I only care about the one that does”

Ryan Skalla

“Time and circumstance will change all seller’s minds”

Ryan Skalla

“In the beginning you are sort of gambling, you’re trying to see what works, but now I have results so if I do this again, I’m going to make money again”

Ryan Skalla

“Nail it and scale it”

Ryan Skalla


Click here to Read and Download the Transcript for Episode 13

By Ryan J. Skalla

World traveling tech geek with a flair for marketing & real estate. Former baby. Aspiring barista. Indoor enthusiast. Eater of meat. Loyal husband & dog dad. CEO @ Prophettic real estate marketing software.